Volume 9, Issue 1 | Nirma University Journal of Business and Management Studies

Nirma University Journal of Business and Management Studies

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ISSN:	2249-5630
e-ISSN:	XXXX-XXXX
Current Volume:	9
Current Issue:	2
Frequency:	Quarterly

Table of Contents

Volume 9, Issue 1, March 2026

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Articles

Tourism Spending in Crisis: Assessing the Impact of COVID-19 on Indian Households Through Difference-in-difference Analysis

Rasmita Nayak and Bimal K. Sahoo

First Published Mar 24, 2026; pp.7-27 |

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The Green Signal: Event Study of Stock Reactions to Green Bond Announcements in India

Dipti Saraf , Parag Rijwani and Punita Rajpurohit

First Published Jul 23, 2026; pp.28-46 |

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Decoding the Dynamics of Financial Well-being via Retirement Planning Behaviour: Insights from Indian IT Sector

Aishwarya Mitra and Keshav Kant Prasad

First Published Mar 24, 2026; pp.47-69 |

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Drivers of Brand Image and Consumer Engagement: The Role of User-generated Content, Brand Storytelling and Collaboration on Online Platforms

Shaurya Srivastava , Shivangi Rai and Bhargav Parekh

First Published Mar 24, 2026; pp.70-89 |

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Evaluating the Social Dimension of ZED Certification: A Qualitative Study of MSMEs in Haryana

Parag Gupta and S. Subramanian

First Published Jul 23, 2026; pp.90-113 |

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Book Review

Jonathan Haidt,

Gunjan Anand and Arpan Shrivastava

First Published Mar 24, 2026; pp.114-119 |

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ISSN:	2249-5630
e-ISSN:	XXXX-XXXX
Current Volume:	9
Current Issue:	2
Frequency:	Quarterly

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