Nirma University Journal of Business and Management Studies
The objective of Nirma University Journal of Business and Management Studies is to promote excellence in management research by publishing original, methodologically sound, and theoretically grounded scholarly work. The journal emphasizes relevance, rigor, and impact, encouraging research that addresses contemporary challenges faced by organizations, markets, institutions, and societies. The journal publishes original contributions across all functional, cross-disciplinary, multidisciplinary, interdisciplinary and allied areas of commerce, trade and business management. The journal adopts an inclusive and expansive scope to reflect the evolving nature of management research and practice. The journal publishes the papers in the areas such as Marketing, Consumer Behaviour, and International Business; Finance, Accounting, Banking, and Financial Markets; Human Resource Management, Organizational Behaviour, Social Inclusion, and Leadership; Operations Management, Supply Chain Management, and Logistics; Strategy, Corporate Governance, and Business Policy; Entrepreneurship, Innovation, and Small Business Management; Information Systems, Business Analytics, and Digital Transformation; Economics, Business Law, and Regulatory Studies; Sustainability, ESG, Green Practices, and Environmental Management and Public Policy, Development Studies, and Social Enterprise. In addition to functional domains, NUJBS strongly encourages interdisciplinary, cross disciplinary and multidisciplinary studies that integrate perspectives from economics, sociology, anthropology, psychology, political science, law, technology, humanities, and environmental studies. Such research is expected to provide holistic insights into complex business and management phenomena.
Contextual and Applied Focus
A distinctive feature of the journal is its emphasis on applied and contextual research. The journal welcomes studies that examine business management issues in relation to contemporary economic, social, legal, cultural, political, regulatory, technological, and environmental contexts. Contributions may focus on emerging markets, developing economies, or comparative international or global settings, provided they offer clear theoretical and practical implications. The journal values research that:
